Author Nick Rakhshani Prospecting emails can be a great way to effectively communicate with your audience. Email is still one of the best ways to reach people. In some B2B markets it’s the primary mode of contact...Read More
Entrepreneurship is an exciting and all consuming job. People seem to want to equate entrepreneurs with only big ideas. When we think of entrepreneurs we seem to automatically think of Steve Jobs, Bill Gates, Larry Page, and Sergey Brin and many other like them.
But in reality these super entrepreneurs are not the only definition of entrepreneurship.
What about a small business owner that designs and sells custom fountain pens. Is he an entrepreneur?Read More
I have worked with many business owners, executives, and entrepreneurs that didn’t go to business school yet they are extremely good at what they do. It almost seems like if they had gone to business school they would not have been any more successful than they are.
Here are some things that they don’t teach you in business school:
How to deal with real life challenges of running a business
When to trust your instinct
How to deal with failure
Imagine being able to increase your search rankings without having to solely rely on traditional SEO tactics. Social media marketing is really good at reaching masses of people quickly with the latest news and content.Read More
SEO, the 3 letter word that has revolutionized business. Whether we like it or not Google, Bing, and other search engines have been a God send to businesses of all sizes. If you can be found on Google, or better yet, if you are ranked high on Google, then you got it made!Read More
In the last 20 years marketers have had a blast. As marketers we have access to so much more information than we did before. There are so many new technologies, tools, and platforms that can help us better understand our customers. That means we can significantly impact the bottom line. Marketing is not just a cost-center anymore.Read More
Instagram is a great social media platform with an explosive growth rate. In B2B industries, LinkedIn is the platform of choice but Instagram has the highest social engagement among any platform. For example a recent report shows Linkedin is the leader in aerospace and defense with 142,000 followers. However Instagram is the most effective channel in aerospace with an average engagement of 29.10 compared to 1.12 engagement ratio on LinkedIn.Read More
A strong value proposition can make a huge impact in you business. But how do you create a strong value proposition? There is a process and method to craft a compelling value prop but here are some non traditional insights that can help your business stand out from the competition.Read More
No one likes to make cold calls but it’s part of sales whether we like it or not. The good news is that there’s a method and process that can make cold calling easier. Learning to use these techniques combined with daily discipline can lead to improved results.Read More
Mindfulness is an age old method of centering and focusing the mind that can boost your performance at work and at the same time help you lead a happier, more purposeful life. It has to do with how our brain can actually physically change to adapt to the thoughts and feelings that we put into it. The brain actually talks to our heart through a conduit of nerves. What this means is that we can change our habits, hang ups, and patterns we do not like.Read More
Success is never easy but the one thing that successful people have in common is discipline. For millennials this can be a tough skill given how our times have changed in the last 50 or so years.Read More
Branding is one of your startups main marketing strategies. If you know who your customers are and know their needs then your brand can capture the essence of what you want to communicate to your customers.Read More