Reach the Peaks of Success

Marketing Tips, Strategy, and Insights for Marketers, Entrepreneurs and Business Owners

Reach The Peaks of Success

Marketing Tips, Strategy, and Insights for Entreprenuers and Business Owners

Reach The Peaks of Success

Marketing Tips, Strategy, and Insights for Entreprenuers and Business Owners

5 Metrics Online Marketers Should Master

As a marketer and business development consultant, I often help clients determine the value and impact of marketing initiatives. This often boils down to understanding numbers. And I don’t mean numbers in the sense that data scientists or accountants look at numbers.

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Top 5 Online Marketing Tools and 20 ways to Use Them

As a business owner, entrepreneur, or marketer you have already plenty of things to do to move your business forward. So when you want to do more in less time how do you decide what productivity tools to use?

And after you decide which tools to use, you still need to learn how to use them in a way that make sense for your needs. It’s not unusual for some to decide that the learning curve is too steep and not worth the effort. Yet for others a particular tool can be an absolute must-have because it can help get more sales.

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30 Things Customers Really Value

As marketers and business owners we often feel the only way to make a big impact in profitability is with breakthrough product or service. But in reality breakthroughs are rare and require a truly unique combination of factors to come together.

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How to calculate value-based pricing

Value pricing is one of the most misunderstood among the different pricing strategies. Yet it can be one of the most practical. The central focus of this strategy is on calculating pricing for the differentiated product feature. Value pricing does not take into consideration the value of your brand. In industries where brand value influences pricing, this strategy may not be effective.

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What fuels the mind of a venture capitalist

According to National Venture Capital Association, in the first 3 months of 2015, VCs invested more money than the full year totals for 17 years of the past 20 years. In the world of top VCs, finding entrepreneurs that want to change the world is what’s it’s all about because breakthrough ideas can bring in a lot of money. VCs are looking for innovators and visionaries with an infectious belief and enthusiasm in their new product even if the rest of the world doesn’t believe in them.

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