Category: HBR

Entrepreneurship is not just about big ideas

Entrepreneurship is an exciting and all consuming job. People seem to want to equate entrepreneurs with only big ideas. When we think of entrepreneurs we seem to automatically think of Steve Jobs, Bill Gates, Larry Page, and Sergey Brin and many other like them.

But in reality these super entrepreneurs are not the only definition of entrepreneurship.

What about a small business owner that designs and sells custom fountain pens. Is he an entrepreneur?

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How to Create Innovative Products and Get it Right

Innovators and entrepreneurs know the risk/reward nature of creating new products. It’s incredibly exciting to be a part of a product development team working on the next best cool amazing product.

But deep inside you know the risks involved. You think is the product going to succeed?

Is it going to make money?

Are customers going to love it?

What if it fails?

These questions and many more can keep many of us up at night wondering what if…

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How to calculate value-based pricing

Value pricing is one of the most misunderstood among the different pricing strategies. Yet it can be one of the most practical. The central focus of this strategy is on calculating pricing for the differentiated product feature. Value pricing does not take into consideration the value of your brand. In industries where brand value influences pricing, this strategy may not be effective.

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How to avoid risk in online advertising

The pressures on marketers to show ROI can lead to pay low rates for ads. Low rates could mean less risk but the tradeoff can be lower quality traffic that is coming from fraudulent sources. So at the end of the day, you could lose money given your investment in resources and the expectations of your shareholders.

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4 Tools to Help You Identify the Skills You Need to Grow

All leaders are learners. If you aren’t learning you’re dying. But learning requires intention, and a commitment to success. A quick survey of people in business shows those that have accomplished great things have a deep commitment to learning. They are continuously working on their skills in key areas of business. You may say everyone wants success, everyone wants to be lead a purposeful life. But not everyone is willing to learn.

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The Two Things Killing Your Ability to Focus

Sick of the world of digital notifications, alerts, DM, text message, emails….These often mind numbing things can distract us from thinking clearly. They contribute to a lack of creativity or can make us feel overwhelmed. Here are 5 tips that can help lower your digital stress.

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3 Ways to Use Social Media to Build Professional Skills

Social media is a powerful platform to not only build your professional brand but also to learn the latest in your niche. As a busy individual with lots of things to do you probably think there is no time for social media. And that’s to some extent true. We all have too much to do and not enough time to do our stuff.

So the question is how badly do you want to build your professional skills? Is it something that you can put a $ amount next to? How you answer the question determines your strategy. If you’re like most other busy professionals then time is your most valuable asset. Social media is a great way to learn without sacrificing too much time. If you don’t have the time or money for university extension courses and graduate degrees then social media is a treasure trove of learning.

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