A million ain’t what it used to be, but it’s still pretty good money- especially if we’re talking...Read More
Author Nick Rakhshani Prospecting emails can be a great way to effectively communicate with your audience. Email is still one of the best ways to reach people. In some B2B markets it’s the primary mode of contact...Read More
Entrepreneurship is an exciting and all consuming job. People seem to want to equate entrepreneurs with only big ideas. When we think of entrepreneurs we seem to automatically think of Steve Jobs, Bill Gates, Larry Page, and Sergey Brin and many other like them.
But in reality these super entrepreneurs are not the only definition of entrepreneurship.
What about a small business owner that designs and sells custom fountain pens. Is he an entrepreneur?Read More
I love the TV show ‘Shark Tank’.
Not just because I work with entrepreneurs and like to hang out with them but because the Shark Tank really captures the essence of what it takes to succeed in anything.
Yes I know it’s a show and it doesn’t reflect the experience of all entrepreneurs but it does show the attributes and personalities of people who are willing to risk a lot to pursue their dreams.Read More
Innovators and entrepreneurs know the risk/reward nature of creating new products. It’s incredibly exciting to be a part of a product development team working on the next best cool amazing product.
But deep inside you know the risks involved. You think is the product going to succeed?
Is it going to make money?
Are customers going to love it?
What if it fails?
These questions and many more can keep many of us up at night wondering what if…Read More
Manufacturing industry is rapidly changing by digitization. From robots tied to sophisticated computer networks to standalone manufacturing machines from different vendors that can “talk” to each other. Digitization is revolutionizing businesses regardless of industry. It’s footprint is seen not only in manufacturing but also other industries across hundreds of niche markets.Read More
Admit it…… You’ve wondered.
You are marketing and marketing and tweaking more.
Your team says they like it but you’re not getting results.
Sales leads are barely trickling in. Those leads that are coming through are low quality leads and you are losing sleep over it.
And you can’t help wondering……
Maybe you need to be more patient and give it more time.
Imagine if you knew your customers like you know your best friends.
You know what kind of food they like, what movies they like, their hobbies, interests, and social activities.
You know what type of gift they like and conversely what they don’t like.
All of this helps you to not only be great friends but also to know their needs.
Now imagine if you had just met your friend yesterday. If you wanted to form a deep friendship you’d start learning about them a little at a time. There is no “Science” behind this stuff. Mankind has been doing this from the beginning of time. Before computers, cell phones, and internet existed, businesses knew the importance of “knowing” their customers.Read More
“There is a fine line between fishing and standing on the shore like an idiot“
If I wanted to catch fish what would be the best way to go about it? I can pick a spot at random, let my line down with a cheap ol bait that I bought on special and then hope for the best.
Am I going to catch fish this way? Maybe. Is this a sound plan? Certainly not! Unless I’m a firm believer in luck this strategy often results in frustration than anything else.Read More
I have worked with many business owners, executives, and entrepreneurs that didn’t go to business school yet they are extremely good at what they do. It almost seems like if they had gone to business school they would not have been any more successful than they are.
Here are some things that they don’t teach you in business school:
How to deal with real life challenges of running a business
When to trust your instinct
How to deal with failure
Imagine being able to increase your search rankings without having to solely rely on traditional SEO tactics. Social media marketing is really good at reaching masses of people quickly with the latest news and content.Read More