Category: Content marketing

Top 5 Online Marketing Tools and 20 ways to Use Them

As a business owner, entrepreneur, or marketer you have already plenty of things to do to move your business forward. So when you want to do more in less time how do you decide what productivity tools to use?

And after you decide which tools to use, you still need to learn how to use them in a way that make sense for your needs. It’s not unusual for some to decide that the learning curve is too steep and not worth the effort. Yet for others a particular tool can be an absolute must-have because it can help get more sales.

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How to avoid risk in online advertising

The pressures on marketers to show ROI can lead to pay low rates for ads. Low rates could mean less risk but the tradeoff can be lower quality traffic that is coming from fraudulent sources. So at the end of the day, you could lose money given your investment in resources and the expectations of your shareholders.

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How to 10x Your Instagram Marketing

As modern marketers we are always on the look out for new exciting tools and technologies that can help us get more sales. Social media is like a treasure trove for marketers, opening the door to a huge number of potential customers. But like any technology, or productivity tool, social media requires strategy and planing to get you the results you desire.

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Instagram Introduces ‘Stories’ and Begins Clash of Titans With Snapchat

Instagram is a great social media platform with an explosive growth rate. In B2B industries, LinkedIn is the platform of choice but Instagram has the highest social engagement among any platform. For example a recent report shows Linkedin is the leader in aerospace and defense with 142,000 followers. However Instagram is the most effective channel in aerospace with an average engagement of 29.10 compared to 1.12 engagement ratio on LinkedIn.

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7 Actions First Time Bloggers Can Take to Create Industry Leading Content

The blogosphere is a crowded noisy place. There is a lot of mediocre content out there and you may be thinking why do people even read blogs given such low expectations. The answer is people keep reading blogs because they are searching for that one article that they think can help them do whatever it is that they want to do.

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The Future of Content Marketing: Why Click Bait Won’t Cut It

Let’s face it content marketing is not a sustainable strategy given the magnitude of medicare content and limited and exceptional content creators. Should companies hire the best content creators and pay them a base salary to create the best content for them? Is that a sustainable strategy given the number of companies out there? Here are some interesting insights.

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11 Advanced Tips To Be A Successful Digital Marketer

With the ever expanding list of marketing tools and platforms it’s hard to figure out which tools and strategies are right for your marketing. Your business is unique and what can work for you depends on your industry, customer needs, and competitive factors. It’s tempting to try to find the “one” thing that can supercharge your business but often there is no one thing.

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