Category: B2B Digital Marketing

Entrepreneurship is not just about big ideas

Entrepreneurship is an exciting and all consuming job. People seem to want to equate entrepreneurs with only big ideas. When we think of entrepreneurs we seem to automatically think of Steve Jobs, Bill Gates, Larry Page, and Sergey Brin and many other like them.

But in reality these super entrepreneurs are not the only definition of entrepreneurship.

What about a small business owner that designs and sells custom fountain pens. Is he an entrepreneur?

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8 Traits of ‘Shark Tank’ Entrepreneurs

I love the TV show ‘Shark Tank’.

Not just because I work with entrepreneurs and like to hang out with them but because the Shark Tank really captures the essence of what it takes to succeed in anything.

Yes I know it’s a show and it doesn’t reflect the experience of all entrepreneurs but it does show the attributes and personalities of people who are willing to risk a lot to pursue their dreams.

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How to Create Innovative Products and Get it Right

Innovators and entrepreneurs know the risk/reward nature of creating new products. It’s incredibly exciting to be a part of a product development team working on the next best cool amazing product.

But deep inside you know the risks involved. You think is the product going to succeed?

Is it going to make money?

Are customers going to love it?

What if it fails?

These questions and many more can keep many of us up at night wondering what if…

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6 Steps to Win in Global Digitization and Value Creation

Manufacturing industry is rapidly changing by digitization. From robots tied to sophisticated computer networks to standalone manufacturing machines from different vendors that can “talk” to each other. Digitization is revolutionizing businesses regardless of industry. It’s footprint is seen not only in manufacturing but also other industries across hundreds of niche markets.

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7 Warning Signs of Failed Marketing  and What You Can Do About it

Admit it…… You’ve wondered.

You are marketing and marketing and tweaking more.
Your team says they like it but you’re not getting results.
Sales leads are barely trickling in. Those leads that are coming through are low quality leads and you are losing sleep over it.
And you can’t help wondering……
Maybe you need to be more patient and give it more time.

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