Category: Analytics

4 Steps To Creating a Killer Customer Persona

Imagine if you knew your customers like you know your best friends.

You know what kind of food they like, what movies they like, their hobbies, interests, and social activities.
You know what type of gift they like and conversely what they don’t like.
All of this helps you to not only be great friends but also to know their needs.

Now imagine if you had just met your friend yesterday. If you wanted to form a deep friendship you’d start learning about them a little at a time. There is no “Science” behind this stuff. Mankind has been doing this from the beginning of time. Before computers, cell phones, and internet existed, businesses knew the importance of “knowing” their customers.

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Top 5 Online Marketing Tools and 20 ways to Use Them

As a business owner, entrepreneur, or marketer you have already plenty of things to do to move your business forward. So when you want to do more in less time how do you decide what productivity tools to use?

And after you decide which tools to use, you still need to learn how to use them in a way that make sense for your needs. It’s not unusual for some to decide that the learning curve is too steep and not worth the effort. Yet for others a particular tool can be an absolute must-have because it can help get more sales.

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Straight talk about big data

Big Data means Big Picture to CEO’s. For an engineer it can be too easy to get lost in the mundane details of big data analytics. But for the executive team it’s all about what can make their business grow. Here are 5 questions that CEO’s can think about when considering Big Data.

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