Author: Nick Rakhshani

4 Ways Targeted Marketing & Fishing Aren’t So Different

“There is a fine line between fishing and standing on the shore like an idiot“
Steven Wright

If I wanted to catch fish what would be the best way to go about it? I can pick a spot at random, let my line down with a cheap ol bait that I bought on special and then hope for the best.

Am I going to catch fish this way? Maybe. Is this a sound plan? Certainly not! Unless I’m a firm believer in luck this strategy often results in frustration than anything else.

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3 Entrepreneurial Lessons They don’t teach You In Business School

I have worked with many business owners, executives, and entrepreneurs that didn’t go to business school yet they are extremely good at what they do. It almost seems like if they had gone to business school they would not have been any more successful than they are.

Here are some things that they don’t teach you in business school:

How to deal with real life challenges of running a business
When to trust your instinct
How to deal with failure

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Top 5 Online Marketing Tools and 20 ways to Use Them

As a business owner, entrepreneur, or marketer you have already plenty of things to do to move your business forward. So when you want to do more in less time how do you decide what productivity tools to use?

And after you decide which tools to use, you still need to learn how to use them in a way that make sense for your needs. It’s not unusual for some to decide that the learning curve is too steep and not worth the effort. Yet for others a particular tool can be an absolute must-have because it can help get more sales.

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