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Author: Nick Rakhshani

How to Create Innovative Products and Get it Right

How to Create Innovative Products and Get it Right

Posted by | Sep 7, 2016 | , , , , , , |

Innovators and entrepreneurs know the risk/reward nature of creating new products. It’s incredibly exciting to be a part of a product development team working on the next best cool amazing product.

But deep inside you know the risks involved. You think is the product going to succeed?

Is it going to make money?

Are customers going to love it?

What if it fails?

These questions and many more can keep many of us up at night wondering what if…

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6 Steps to Win in Global Digitization and Value Creation

6 Steps to Win in Global Digitization and Value Creation

Posted by | Sep 6, 2016 | , , , , |

Manufacturing industry is rapidly changing by digitization. From robots tied to sophisticated computer networks to standalone manufacturing machines from different vendors that can “talk” to each other. Digitization is revolutionizing businesses regardless of industry. It’s footprint is seen not only in manufacturing but also other industries across hundreds of niche markets.

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7 Warning Signs of Failed Marketing  and What You Can Do About it

7 Warning Signs of Failed Marketing  and What You Can Do About it

Posted by | Sep 6, 2016 | , , , , , , , , |

Admit it…… You’ve wondered.

You are marketing and marketing and tweaking more.
Your team says they like it but you’re not getting results.
Sales leads are barely trickling in. Those leads that are coming through are low quality leads and you are losing sleep over it.
And you can’t help wondering……
Maybe you need to be more patient and give it more time.

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4 Steps To Creating a Killer Customer Persona

4 Steps To Creating a Killer Customer Persona

Posted by | Aug 29, 2016 | , , , , , , |

Imagine if you knew your customers like you know your best friends.

You know what kind of food they like, what movies they like, their hobbies, interests, and social activities.
You know what type of gift they like and conversely what they don’t like.
All of this helps you to not only be great friends but also to know their needs.

Now imagine if you had just met your friend yesterday. If you wanted to form a deep friendship you’d start learning about them a little at a time. There is no “Science” behind this stuff. Mankind has been doing this from the beginning of time. Before computers, cell phones, and internet existed, businesses knew the importance of “knowing” their customers.

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How Do Companies Grow Sales By Going Digital-Survey of 1000 Sales Executives

How Do Companies Grow Sales By Going Digital-Survey of 1000 Sales Executives

Posted by | Aug 26, 2016 | , , , , , |

McKinsey’s research on digital sales is a great example of the complexity of the subject. What does going digital mean in sales success? Isn’t sales all about relationship building and sales skills?

Well yes and no. In the traditional sense, sales is still about relationship building although that relationship is increasingly becoming “digital”. Instead of a sales rep driving the process from the get go, companies are relying more on automating, refining, and enhancing the customer experience along the sales path.

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