Author: Nick Rakhshani

Author Nick Rakhshani     Prospecting emails can be a great way to effectively communicate with your audience. Email is still one of the best ways to reach people. In some B2B markets it’s the primary mode of contact because your prospect is never at his desk. So in situations where it’s tough to get a hold of your prospect on the phone, email is your best friend. Because it’s so easy to send an email, sales people often can fall into the trap of writing emails that are not effective. So below I’ve identified five most common email prospecting mistakes I see salespeople make. I’ve made the same mistakes myself. The bad news is you are probably making some of these mistakes. The good news is you’re about to learn how to avoid them. 1. Too wordy Sales emails are not about long lenghty emails that educate your reader about your product or service. That’s best done in a one-on-one phone call or meeting. Your reader doesn’t have the time to read a long email from someone they don’t even know well. So keep your emails short and sweet. 2. Too salesy This is the quickest way to have your email sent to trash. Think about how you feel when you get one of those salesy type emails. It’s plain annoying. Instead make it simple and conversational as if you...