The 4 Best Books For Entrepreneurs in 2016 (So Far!)

As entrepreneurs we juggle sometimes conflicting priorities that leave us little time for anything else including self improvement. In the short term that may not seem like a big deal but in the long term it not a good strategy. If we are so busy that we don’t have time to rest, recoup, and recharge then we are not managing our time wisely.

Predictive Analytics

The science and art of predictive analytics has gathered a lot of momentum recently due in part to the vast amount of customer and market data and the advance of analytic tools. Predictive analytics in a nutshell is about better understanding of patterns and behaviors...

80-20 marketing

What is 80/20 marketing? In short it is about finding your best prospects. Those 20% of prospects that can bring 80% of sales. Needless to say this is what every business would like to have but it requires a strategy and process to make it happen. Great salespersons...

Product Development

When a company starts new product development, there are various tools available to help product marketers with the process of managing customer data obtained from consumer research studies. The challenge is translating consumer research data into successful products....