All leaders are learners. If you aren’t learning you’re dying. But learning requires intention, and a commitment to success. A quick survey of people in business shows those that have accomplished great things have a deep commitment to learning. They are continuously working on their skills in key areas of business. You may say everyone wants success, everyone wants to be lead a purposeful life. But not everyone is willing to learn.
One of the greatest challenges for a new businessman is to set the right price for the products/services they sell. They are either going too low with the hope to attract more customers with an affordable offer, or they set the same price the competition offers without paying attention to the value they provide and the expenses linked to the business.
SEO, the 3 letter word that has revolutionized business. Whether we like it or not Google, Bing, and other search engines have been a God send to businesses of all sizes. If you can be found on Google, or better yet, if you are ranked high on Google, then you got it made!
In the last 20 years marketers have had a blast. As marketers we have access to so much more information than we did before. There are so many new technologies, tools, and platforms that can help us better understand our customers. That means we can significantly impact the bottom line. Marketing is not just a cost-center anymore.
As modern marketers we are always on the look out for new exciting tools and technologies that can help us get more sales. Social media is like a treasure trove for marketers, opening the door to a huge number of potential customers. But like any technology, or productivity tool, social media requires strategy and planing to get you the results you desire.
Instagram is a great social media platform with an explosive growth rate. In B2B industries, LinkedIn is the platform of choice but Instagram has the highest social engagement among any platform. For example a recent report shows Linkedin is the leader in aerospace and defense with 142,000 followers. However Instagram is the most effective channel in aerospace with an average engagement of 29.10 compared to 1.12 engagement ratio on LinkedIn.
A strong value proposition can make a huge impact in you business. But how do you create a strong value proposition? There is a process and method to craft a compelling value prop but here are some non traditional insights that can help your business stand out from the competition.
No one likes to make cold calls but it’s part of sales whether we like it or not. The good news is that there’s a method and process that can make cold calling easier. Learning to use these techniques combined with daily discipline can lead to improved results.
Mindfulness is an age old method of centering and focusing the mind that can boost your performance at work and at the same time help you lead a happier, more purposeful life. It has to do with how our brain can actually physically change to adapt to the thoughts and feelings that we put into it. The brain actually talks to our heart through a conduit of nerves. What this means is that we can change our habits, hang ups, and patterns we do not like.
Success is never easy but the one thing that successful people have in common is discipline. For millennials this can be a tough skill given how our times have changed in the last 50 or so years.