A million ain’t what it used to be, but it’s still pretty good money- especially if we’re talking about annual sales for a new business. So how would you get to that milestone? (Hint: It’s not about inheriting a fortune, it’s all about entrepreneurship) In other words...
Author Nick Rakhshani Prospecting emails can be a great way to effectively communicate with your audience. Email is still one of the best ways to reach people. In some B2B markets it’s the primary mode of contact because your prospect is never at his...
Entrepreneurship is an exciting and all consuming job. People seem to want to equate entrepreneurs with only big ideas. When we think of entrepreneurs we seem to automatically think of Steve Jobs, Bill Gates, Larry Page, and Sergey Brin and many other like them.
But in reality these super entrepreneurs are not the only definition of entrepreneurship.
What about a small business owner that designs and sells custom fountain pens. Is he an entrepreneur?
I love the TV show ‘Shark Tank’.
Not just because I work with entrepreneurs and like to hang out with them but because the Shark Tank really captures the essence of what it takes to succeed in anything.
Yes I know it’s a show and it doesn’t reflect the experience of all entrepreneurs but it does show the attributes and personalities of people who are willing to risk a lot to pursue their dreams.
When one examines traits of successful people from different cultures, backgrounds and nationalities it becomes apparent that none of those parameters made that much difference in their level of success. We haven’t defined what “success” is but needless to say it is...
Innovators and entrepreneurs know the risk/reward nature of creating new products. It’s incredibly exciting to be a part of a product development team working on the next best cool amazing product.
But deep inside you know the risks involved. You think is the product going to succeed?
Is it going to make money?
Are customers going to love it?
What if it fails?
These questions and many more can keep many of us up at night wondering what if…
Manufacturing industry is rapidly changing by digitization. From robots tied to sophisticated computer networks to standalone manufacturing machines from different vendors that can “talk” to each other. Digitization is revolutionizing businesses regardless of industry. It’s footprint is seen not only in manufacturing but also other industries across hundreds of niche markets.
Admit it…… You’ve wondered.
You are marketing and marketing and tweaking more.
Your team says they like it but you’re not getting results.
Sales leads are barely trickling in. Those leads that are coming through are low quality leads and you are losing sleep over it.
And you can’t help wondering……
Maybe you need to be more patient and give it more time.
Imagine if you knew your customers like you know your best friends.
You know what kind of food they like, what movies they like, their hobbies, interests, and social activities.
You know what type of gift they like and conversely what they don’t like.
All of this helps you to not only be great friends but also to know their needs.
Now imagine if you had just met your friend yesterday. If you wanted to form a deep friendship you’d start learning about them a little at a time. There is no “Science” behind this stuff. Mankind has been doing this from the beginning of time. Before computers, cell phones, and internet existed, businesses knew the importance of “knowing” their customers.
McKinsey’s research on digital sales is a great example of the complexity of the subject. What does going digital mean in sales success? Isn’t sales all about relationship building and sales skills?
Well yes and no. In the traditional sense, sales is still about relationship building although that relationship is increasingly becoming “digital”. Instead of a sales rep driving the process from the get go, companies are relying more on automating, refining, and enhancing the customer experience along the sales path.
